Through our core service lines, our global network of consultants and experts helps leaders tackle seven main organizational challenges:
- Vision & Mission
- Corporate strategy
- Business plan development
- Future planning
- Strategic planning
- Merger/Acquisition
- Economic model refinement
Challenge
A large hardware manufacturer was interested in defining profitable opportunities to grow its presence and market share in China. It turned to Hudson+Duke to help identify where and how it could best compete, given the complexity of China’s consumer segments.
Solution
A successful strategy hinged on accurately identifying and prioritizing market opportunities on a granular level. Hudson+Duke began building the strategy by grouping metro cities into 25 clusters using a public and private consumer databases, industry profiles, and government policy to define each market. This microsegmentation allowed the company and Hudson+Duke to clarify which markets would warrant further investment and sales attention.
Outcome
This granular approach to understanding and growing the company’s business in China paid off handsomely for this manufacturer. The company:
Improved its market position significantly, moving from a top-five player to number two
Increased market share by 5 percent over a 12-month period (one year earlier than forecast), capturing share from target competitors
Expanded its retail presence, store operations, dealership network, and visibility in promising markets
